VEGA HEALTHY BRAND SO WHAT IS A BRAND? Vega defines a brand “as a particular and unique construct that creates, communicates and sustains value for all its stakeholders through its products and/ or service”. WHAT IS A HEALTHY BRAND? According to Cook et al (2010), the concept of a healthy brand is one that considers […]
Read more "VEGA HEALTHY BRAND CRITERIA"BRANDING TERMINOLOGY: WHAT CERTAIN BRANDING WORDS MEAN Above the line (ATL) communications Above the line advertising is where mass media is used to promote brands and reach out to the relevant target audiences. These include conventional media as we know it, television and radio advertising, print as well as internet. Below the line communications Below […]
Read more "LET’S START FROM THE VERY BEGINNING (BRANDING TERMS)"
BECAUSE BRANDING 